ZONTO is a complex of software products, solutions, services and technologies aggregated in a single platform. ZONTO system has several functional modules inside, which are collaborating with each other. Such technological solution attaches the emergent new qualities to the complex. Synergistic effect gained through the ZONTO modules collaboration produces significant benefits to the all participants using ZONTO as the means of communication, business, entertainment or purchases. By using technologies, tools and infrastructure of ZONTO, users themselves create “an ecosystem”with chains of connections, interests and mutually beneficial opportunities. Therefore, a new reality arises which we have named - ZONTO.World.